More thoughts on Oreskaband
August 8, 2007A few days ago, a user named Aaron wrote some interesting remarks in the comments of the “Yay ORESKABAND!” post, and he also posted them on the band’s LJ community (as the user skaneverdies). As an Oreskaband fan, I felt that the post deserved a response, both to discuss some of the legitimate concerns and to try to point out some of the flaws.
Obviously, I can’t speak on behalf of the band, but I’ll throw in my own opinions based on my understanding of the band’s situation. Perhaps in the near future I’ll get a chance to ask someone directly connected with them for opinions about the issue.
Here’s what Aaron wrote:
It’s apparent to me at this point that Oreskaband has more or less become doomed to be seen as a novelty act, be it by the fault of the dollar-hungry Sony Corporation or the decision of the band themselves. As it stands now, I place the blame on the former, but that’s irrelevant anyway. When it all boils down, there’s nothing more heartbreaking for a band than to realize one day that you’re being sold as just another novelty band.
Allow me to explain. I knew, from the second I heard about a young, all-girl Japanese ska band, that things could go one of two ways, the first being one based on DIY ethics and above all else, a desire to nurture the ska scene, in both the United States and Japan. On the other hand, the band could be picked up by a major label (the Sony Corporation, perhaps), who would then sell the band’s songs to anime, food commercials, and other completely unrelated avenues that a band of Oreskaband’s caliber should never be subject to. This is where we find ourselves now.
In talking to people and doing my fair share of internet investigation, I’ve come to discover that a vast majority of those interested in Oreskaband are those who are interested in anime, and have subsequently discovered them through Bleach. I took some time to check out a lot of what these individuals are into, and only a very select few had anything to say about having an interest in ska music. I’ve seen this happen before, time and time again, throughout the late 1990s especially. If Oreskaband is anything consistant with history, they will explode, with every anime and Japanese culture fan gnawing at the bit to get their pictures taken with them, only to be forgotten years later when the series is discontinued and the major label has long since dropped them (but not after milking the band for every dollar they can produce). It’s happened time, and time again.
To make matters worse, these girls are obviously young, and will no doubt be taken full advantage of by Sony, who sees these young, good-looking girls as their new cash cow. Because clearly, Sony knows shit about ska music. They make DVD players, for Christ’s sake.
The bottom line? Talented ska bands shouldn’t be some novelty act that gets played on commercials and the end credits. I just heard they were casted in an American movie. That’s great - one more way for people to forget that they play some of the best ska the scene has heard in years. They were the scene’s last hope, but now their just the new pogs.
You won’t believe it now, but I’d bet the farm on this.
First of all, I recognize that fans are always going to be concerned about the commercialization of one of their favorite bands. There’s certainly reason for it the case of Oreskaband, at least in the way things are shaping up in the U.S. But I think the pessimistic attitude is a bit misguided.
It’s pretty clear that Aaron is speaking primarily from the point of view as a ska fan, and I get the impression that many of the ska fans who know about Oreskaband see them as a very big thing. I’ve heard a lot of people echo Aaron’s sentiments: that they’re one of the best ska bands in years, and that they have the potential to revive the ska scene. While I can’t claim to be very involved in the ska scene, I at least agree with these people that Oreskaband is indeed the best I’ve heard in a while.
That’s part of why the diehard ska fans feel so invested in the fate of Oreskaband. They want to see the band succeed, but at the same time, they don’t want to see such a good band “sell out.” And just as importantly, when it looks like this is a band that can revitalize the ska scene, they don’t want to see the genre go through the same boom and bust that has happened previously before.
The ska crowd is painfully aware of the fact that the genre is fading from public consciousness, which also means fewer good ska bands are emerging. So I’m sure that Aaron’s concern is a strong one - if Oreskaband gets seen only as a novelty, then that could possibly shut down the possibility of a long-term revival.
A few reality checks, though - I actually think it will be highly unlikely for the U.S. mainstream (on the whole) to accept Oreskaband as anything other than a novelty. While those who truly love good music will always enjoy their music, I doubt the public at large is going to embrace them in the long run. A few things:
- They’re a ska band. Unless their arrival actually does spell the regrowth of the genre, most of the non-ska fans (by this, I mean those who are just indifferent to ska) will eventually turn to other music.
- They’re a ska band from Japan. Let’s face it - Japanese music on the whole does not have a terribly large audience in the U.S. It’s still a niche market.
- They’re an all-girl ska band from Japan.
- They’re just out of high school.
To an average U.S. person, that’s at least four different “novelty” factors they have to overcome to be accepted as legitimate artists. Can they do it? It’s possible, but I doubt it.
At the same time, though, I think it’s a mistake to be looking at the public at large. Just because the clueless masses might view the group as a novelty doesn’t mean that their music is any less amazing, or that they aren’t reaching true fans. Let’s be realistic - if Oreskaband wasn’t being promoted the way they are, who would they reach? They might spread by word of mouth or on an indie label to *only* the ska fans or other J-music fans, but is that really better than the current route? As long as the quality of the music doesn’t get compromised, I see no problem.
In interviews, they’ve said that they originally had no interest in selling lots of CDs or going big. All they wanted to do was enjoy playing live shows and sharing their music. If Sony hadn’t picked them up, it’s very possible that they would’ve remained just a local band, and U.S. ska fans would be completely unaware of their existence, at least for several years. Instead, in just a couple of years, they’ve already managed to spread their popularity across Japan, appear in a Pocky CM, play at Fuji Rock Festival and other music festivals, go on a nationwide tour, play in the U.S., produce two anime theme songs, and land a movie deal. And if I remember right, WAO!! debuted at #29 on the Oricon charts, which is pretty impressive.
Aaron’s right that the vast majority of U.S. fans heard about them through interest in anime. But honestly, how many Japanese bands is that *not* true for (considering that many originally get into J-music via anime)? A band from Japan has a much better chance of getting noticed by the anime and J-pop crowd than by any other segment of the population. Is that bad? No - it means is that more people are getting exposed to the music. Some of them are going to jump on the wagon for the short run, but others have found a new legitimately favorite band.
But even Bleach didn’t turn them into instant hits. They’re still largely unknown, even though they’ve also produced an ending theme for Naruto before. Based on reactions on the internet and at Anime Expo, people had heard their music, but weren’t particularly enthused - until they saw the band perform live. And that’s where the true fans were made. I’ve said it before: although their music is excellent on its own, listening to the CD pales in comparison to experiencing their live show. Their energy just adds so much more to the music.
And I think that’s an important point to note. While ska fans might be able to recognize the music itself as being good stuff, the non-ska fans have no real idea. They love the band more for their personality and performance. It’s unfortunate for those who are hoping that Oreskaband can get ska rooted in the mainstream, but it’s true.
Their movie will likely be along the same lines. A lot of people who have no clue about ska or Japan are going to see it. If it becomes popular, the girls may gain celebrity status, but I don’t know how long it’ll last. I mean, I can dream of the day when a Japanese band can gain a legitimate following among the general U.S. public, but that’s just being way too optimistic. Off the top of my head, the only act to do so is Puffy, and that’s almost entirely because of their cartoon show - which, on second thought, might actually be an argument in favor of the movie being a good thing.
Aaron’s line about Sony selling the music to “completely unrelated avenues that a band of Oreskaband’s caliber should never be subject to” strikes me as a common sentiment among diehard fans of anything, often referred to as purists. I understand the feeling, and I feel the same way about other things, but here, I think it’s misguided. Should good bands never sell songs for commercial works? I also think labeling anime as something completely unrelated ignores the role that anime plays as one of Japan’s leading cultural products (particularly in an international sense), and the whole industry is a lot more complex than people in the U.S. perceive it to be.
In the end, I can see where Aaron is coming from, as the ska scene seems to be pinning a lot of hope on Oreskaband. As a fan of the band, I also share his concerns about possible over-commercialization or Sony taking advantage of them (but that’s true for all bands I love). At the same time, I also see a lot of unnecessary pessimism/cynicism in his arguments, as well as a partially blinded attitude by viewing this solely from the perspective of the ska scene. I also think that he overlooks the possibility that Oreskaband doesn’t need to be *the* one to rebuild the scene - if the group makes a big enough impact that lots of new bands start getting interested in ska again, that may be enough to generate new life for the genre.
Anyway, as I’ve said before, one of the bigger tests for Oreskaband will be Warped Tour. They’ve already seen success on the SXSW Japan Nite tour and at Anime Expo, but those were both geared towards people with an established interest in Japan. At Warped Tour, on the other hand, they’ll be the only Japanese band there (I believe). Aside from the people who are going mainly to see them (like me), they’ll be playing for a crowd who will be representative of whether their music will be accepted in the U.S. at large. If they can succeed on the tour, they’ll be one step closer to establishing themselves as legitimate musicians here. It doesn’t matter that a lot of people will become temporary fans just because of anime or their movie - what matters is that they keep making good music and spreading it to people who really care.
Posted by tokyograph